Recurly Grows Leadership Team with Hiring of CMO and SVP of Global Sales

CMO Theresa McEndree and SVP of Global Sales, Allison Grieb bring decades of growth expertise to Recurly

SAN FRANCISCO- February 22, 2022–(BUSINESS WIRE)–Recurly, Inc., a leading subscription management and billing platform for high-growth, digital brands, today announced the expansion of its leadership team with the addition of new Chief Marketing Officer (CMO) Theresa McEndree as well as Senior Vice President (SVP) of Global Sales, Allison Grieb.

Theresa McEndree joins Recurly as the company’s new CMO, bringing 20 years of experience as a growth marketing leader in the payments and fintech space. Most recently, McEndree acted as Global Head of Marketing for Blackhawk Network, an innovative payments company. Prior to her time at Blackhawk, McEndree held marketing positions at parago and Ecount, a Citi company.

“I’ve long been a student of consumer loyalty and its intersection with payments. Getting to know the Recurly team and how truly transformational a great subscription experience can be to both consumers and business has been wonderful. Our top customers have experienced over 20X growth with our platform and best practices,” said McEndree. “At a time of rapid expansion into new markets and geographies, I’m thrilled to help drive Recurly forward and support this incredible mission.”

SVP of Global Sales, Allison Grieb joined the Recurly team in February, focused on driving global growth. Most recently, Grieb spent 8 years at Anaplan, an enterprise SaaS business planning company. Grieb has more than 20 years of experience as a leader in the software sales space, including time at Oracle, Opentext, formally Actuate and MicroStrategy.

“Recurly is the leading subscription growth platform, empowering customers to manage subscriptions at scale to increase lifetime customer value,” said Grieb. “The ability to connect with our customers and help drive customer growth and revenue recovery is an exciting pursuit. I’m thrilled to join this passionate team with an already impressive roster of clients and partners as we scale new industries and markets.”

Recurly provides a flexible and scalable subscription platform for thousands of brands globally. Recurly helps companies scale subscriber growth by optimizing the consumer experience, all while reducing the operating cost of managing recurring billing and payments. The addition of McEndree and Grieb comes at a time of major growth for Recurly, with the recent announcement of expansion into Europe.

“Our growth and success as a company is built on the unique talent and perspectives of our team members,” said Dan Burkhart, CEO and co-founder of Recurly. “The additions of Theresa and Allison to our leadership team will help propel Recurly into new growth opportunities and innovation at a critical time in our industry.”

Recurly currently supports subscription commerce in over 195 countries, and 140 currencies.

About Recurly
Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscriptions at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, ViacomCBS, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions in lost revenue due to churn. Founded in 2010, Recurly is based in San Francisco, with offices in Boulder and New Orleans. For more information, visit

SOURCE: Recurly